(No, jags, don't leave.)
For me, I'm the opposite. I have never had an interest in skinny-tired lightweight bikes. I had a 3-speed (Sturmey-Archer) Raleigh as a kid/teenager, then got into mountain bikes in my teens. Lightweight road bikes always seemed too fragile for my liking. Fast, yes, but I've never cared about speed. I want to carry my gear and ride on any road or trail in any weather.
As for Thorn's business direction, it seems that they want to be the best touring bike manufacturer in the world, not the best over-all bike manufacturer in the UK. They are focusing on a narrower market, but reaching the world through their online store. I'm on the west coast of Canada, and if it wasn't for their online store, I wouldn't have a Thorn. I'm in no position to visit SJS Bikes and browse their products in person.
- Dave