All the things in the poster could come true for someone who takes up cycling. For this lifelong sceptic of advertising and PR, two BUTs have to be registered:
> The benefits of cycling (not the same as its virtues) are listed/described as appeals to vanity. Maybe that's a good way of selling cycling. I'm not sure. Most of the cyclists I know don't ride so they have better abs, whatever. I'd prefer a message that's simpler and less vain: Cycling brings better health, fitness, and a sense of well-being.
> There's a nagging, finger-wagging undertone (or is it overtone?) of "Do this because you should." Better to state the obvious--Riding a bike is fun!--and let people reach their own conclusions.
