The south of France seems warm and far away just now, as we Northerners are preoccupied by the onset of winter, so accounts of strange doings in exotic places are serious distractions from the stuff outside the window.
That said, well, I dunno. Whatever turns your crank, I guess... I noticed that the rider's posture followed Rollie Free's example at Bonneville on his 1948 Vincent, though wearing a bit more than a bathing cap, swimsuit & sneakers. Maybe there's Just One Way to do such things? Hard to see much, for sure: http://en.wikipedia.org/wiki/Rollie_Free