Just a side note - on my LHT, I had an average of about 2,400 feet (~730m) of elevation gain and loss every day last summer for a month of loaded touring with a bike that weighed (with camping gear) about 100 pounds (~45kg) in addition to my weight of about 180 pounds (~80kg). I did not start the trip with new brake blocks, but I was surprised how much wear I got on them during the trip. I had to replace both front and rear brake blocks after the trip, see photo.
George's experience sounds like a touring rule in the making:
Brake wear is clearly a function of the mass to be slowed, the velocity by which it is to be slowed, and the friction between the braking surfaces (not all brake blocks are equally good, not all rim brake tracks offer equal friction). We can leave the road surface out here as a random factor, though we shouldn't forget that, in the final analysis, the rate of retardation is strictly limited by the friction between the road and the tyre, so that many more factors could be involved in the lesser, fractional elements of brake block and rim flange wear.
A reliable substitute for velocity retarded, which is difficult to work measure in the wild (and is anyway generally approximated by accumulated negative changes in velocity), is the elevation achieved over a period: the cyclist who goes up a hill generally goes down the other side or returns downhill on the same road.
So I suggest as a first approximation for tarmac touring that brake block wear, and eventually rim wear, amounts to:
Bw = 2(M * E * k(f1))
Rw = (Bw * k(f2))^-x
where
Bw is brake block wear
M is the mass of bike, gear and riders
E is elevation
k(f1) is a constant to allow for wear characteristics of different brake blocks
Rw is rim wear
k(f2) is a constant to allow for the wear characteristics of different rims, with CSS as 1 and all others as fractions of 1
x is a factor to allow for the rim wearing slower than the brake blocks by a multiple which we hope is large
and
the answer is in distance,
which is what accounts for the doubling, on the assumption that every inch of elevation will on average become an inch of descent.
The Jute Rule of Touring Bike Brake Longevity is a corollary of Andre's Neddy Rule for Budding Tricyclists: "If you ain't got brakes, you crash at the bottom of the hill, so it is better to crash near the top where you'll still be going slowly."