You can tell much about the nous* of a cyclist by where he sets his handlebars. Ian is, as Jags says, a "class" cyclist! That really looks like a serious tourer's bike, nothing just for show, which of course is a statement in itself.
* Pronounced "nows" in Noo Awlins, and "nooh" by those with more culture; it means both know-how and, more indefinably, capability.