Dawes get good write ups these days but I didn't envy my mate's. His gears sounded horrible and then he hit the ground after missing a change. I could say it's the little things which make the difference but there is one very big thing to consider. The after-sales.
When I considered switching from a Thorn Audax to a Thorn xTc, Robin valued my bike. I was shocked by how well it had kept its value and would never dared have asked that much if selling it myself. Then Robin said, because I was swapping from one Thorn to another, he would give me 100% of what he could get for it. In the end, when I eventually swapped, after a lot of umming and ahhing, because the Audax is a good bike, he threw in some other bits and pieces as well.
You could argue that I have been paid to say this!