Strange! I've been using ceramic rims for the last 4 years, Mavic 721 XC. I think I have clocked up around 15000km by now and a lot of that is winter riding, with all the sand, salt and grit that entails. I started using standard brake blocks, but switched over to ceramic specific after approx. 2000km.
So far the rims look pristine...
Magnus Thor
Iceland