It's at most 50% science and the rest a mixture of fashion and personal preference...
I know any number of tyre engineers who will be highly flattered at your assessment of their "scientific" grip on their black art.
I wish this discussion hadn't been split across two threads, and also that you'd speak plainly, is the above intended as sarcasm? I haven't in any way disputed the science, just pointed out that it isn't all there is to the tyres we choose, as you seem to have said in the other thread, so where are we?
How about this one - You pump your tyres up really hard and go out for a ride and the bike feels faster, probably due to the direct feedback from the road surface due to less cushioning. it feels faster, so you're inclined to push harder, you get home and there you have it, the computer tells you that with harder tyres you are faster 2+2=5
I've fallen for that myself, believing one bike was faster than another and having the data to demonstrate it - until I got a HR monitor and could see I was putting 15% more effort in for a 5% gain...
Or maybe the scientists could tell us why the tan wall tyres that Panaracer have struggled to sell for the last twenty years are now so sought after. Or why the thirty year old science about contact patch shape and size has just been rediscovered?
Just to be clear - I know the tyres I like, better than I know the reasons why I like them. That's fine, as is someone telling me they like their 25mm, 130psi tyres. If they didn't entirely like them, I might suggest they try something else, but I'm not going to tell them they're wrong because the science says so.