Does it make that big a difference what length it is ?
For many people, no. For me, yes...crank length is critical to my knee comfort/health and is a big factor in achieving my preferred fast-light ("hummingbird") cadence. The magic number in my case is 170mm. I don't get along well with cranks longer or shorter than that.
Generally, longer cranks (172.5, 175mm, 180mm for example) better suit "pedal mashers" who prefer a slow, "power-stroke" cadence. Taller people with longer legs also tend to prefer longer cranks. Longer cranks can sometimes cause toes to interfere with a front mudguard, depending on top tube/front center length.
Shorter cranks (155, 160, 175mm) tend to better suit spinners and shorter people with shorter legs. Though they provide less torque leverage due to their shorter moment arm, some people simply like them better (Forum member Martin F likes shorter cranks) and they do provide better ground clearance to avoid a pedal strike, usually only a real factor if your frame has an unusually low bottom bracket and you also like to pedal around corners while leaning deep into them.
Here's another factor to consider with cranks: Q-factor, the distance between your feet ("stance width", formerly called "tread", when pedals are also considered). Some people don't notice any difference, for others it is a critical dimension for comfort and power application. I prefer a narrower Q-factor on my high-mileage randonneur bikes and can easily tolerate a wider one on my off-road and expedition bikes. By the way, if you tend to stand up on the pedals to climb or accelerate, it helps to match a wide Q-factor with relatively wider handlebars to counter the torque of pedaling. Grant Petersen of Rivendell at one time called this the "stilt-step factor".
In these days of "system" components, one often does not have the choice to fine-tune these dimension as in the past. You pay your money and get whatever results in the best shifting/chainline and then adapt to the crank length or Q-factor provided; much depends on whether you are riding an IGH or one of the wider cassettes. Tire width can affect these dimensions too, especially in the case of bikes with
really fat tires and frames designed with wider stays to accommodate them. These are all factors I keep in mind when designing the frames I make myself.
If you can borrow or rent a variety of bicycles to test ride, it can really help to hone in on refining your preferences.
Best,
Dan.