My hub is coming unfilled (as all hubs which re not installed on a bike), what is the best amount for the initial fill? Should I go for something lower than 25ml, say 15ml?
In theory your new, "unfilled" uninstalled hub actually has 12ml or more of oil in it, enough to coat all the mating surfaces. Again, in theory, that is the condition it would be in after a year of use, just before you service it, however much oil your put in at the beginning of the year. Once more, the whole chorus now, in theory you could therefore ride it for a year without doing any damage.
I might even ride a well-run-in Rohloff box on trust without adding extra oil, if it arrived from some some notoriously reliable chain flosser, say Dan the Mod.
But a brand new Rohloff box is a piece of German agricultural equipment. Those gears are going to grind off tiny slivers -- and you want enough oil to carry them away from mating surfaces.
The safe course is therefore to drain the new hub -- take the grub screw out, let the hub stand hole down over a bottle of suitable size for a couple of hours and see if anything drips out.
If no oil whatsoever comes out, fill with 25ml of Rohloff's All Seasons oil.
If a drop or a few of clean oil comes out, there's oil clinging to the surfaces and you can fill with 14ml (my choice, others pick nearby volumes) and ride the bike. The 14ml of oil is to carry the evidence of work off the gear surfaces and away from the axle bearings
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At least once before the first routine scheduled service at 3000m/5000km, probably at a 1000km or a 1000m, you should give the box a full service according to the manual instructions, to remove any possible metal grindings. This can be the last time you put in the full 25ml of All Seasons Oil. The purpose is still to carry away the filings to the space at the bottom of hub.
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At your next service at 3000m/5000km, you can be certain that enough oil sticks to the gears, so you can from then on fill with 14 or 15ml or whatever you decide on that is convenient to measure.
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The service kits with two bottles for cleaning and running oil and a syringe and a new screw stud are useful. You should buy two sets to have the tools, and then you can buy the bulk 250ml cans of cleaning and running oil, which are much more convenient.
Good luck with your bike.