I always start with the thinnest part of the BB pointing along the chain stay so the distance from the BB to the hub is as short as possible. The chain should be slack. Then when the chain is on I rotate the BB so the thick side of the BB moves toward the chain stay and the chain will tighten. Moving the BB effectively increases the distance from BB to hub and tightens the chain.
I will do this job at the weekend, hopefully. When I measure the exact length of chain required to go round both sprockets how much more should then be allowed in addition to give the correct amount of slack?
I don't fit chains very often but the last time I did ( KX1 as it happens ), I carefully measured the old chain and carefully cut the new one accordingly.
Only to find it was too short!
Dan kindly offered his advice that I should have counted the links.
Perhaps Dan will chip in here and confirm my memory?
Good advice above re BB setting.