I have long thought Thorn's line of Rohloff hub bicycles is poorly thought out, but I've never communicated this to Thorn or in this forum and I probably should. It is my interest, after all, as a Nomad owner, for the company to thrive so I can get spare parts down the line. (I'm also aware that the Nomad designer has something of a non-invented-here complex and doesn't take too kindly to suggestions from outsiders, but I'm willing to risk his wrath.
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The Nomad is fine as an expedition touring bicycle. My only complaints are: (a) I don't much care for the way the front brake is behind the fork, though I'll defer to the designer on this one; (b) I would like to see the factory-installed shifter cable housings cut exactly to the same length, so that two spare shifter cables can be pre-cut identical length, rather than different lengths for the two spare cables. (I mentioned this to Dave Whittle, but he said this gave a slightly sloppy look to the cable housing. I'm more concerned about function than appearance however.) But these are minor complaints and my overall opinion of the Nomad is one of exceptional satisfaction.
The real problem with the Nomad is that it is overbuilt for most people. Not for me, because I routinely load up with 23L water, 10kg food, 12kg gear, for a total load of 45kg, and then I carry this load on rugged roads (similar to the South American ripio). But most people will not be carrying loads like that.
Right now, the Raven is the alternative for those who don't need the load-carrying capacity of the Nomad. Previously Thorn offered the Tour. The problem with these alternatives is they use the internal gear shifter rather than the EX box, which is a serious disadvantage for those who will be riding in dusty conditions. The Raven apparently also only supports 2" tires while the Nomad supports 2.25" (I believe the old Tour also supported 2.25", or maybe 2.4" for both Nomad and Tour). Finally, the Raven and Tour frame are different geometries from the Nomad, so an apples to apples comparison is not possible. In other words, when someone feels the Nomad is overbuilt, because they will never be carrying more than 35kg, then stepping down to the Raven involves more than just going with a lighter-weight frame. It also involves these other changes, which may not be desired.
At one time, the Nomad designer realized there was a problem and came up with the Nomad-X design as a solution, but then he bungled the marketing of the Nomad-X. Maybe Thorn had a huge supply of Raven/Tour frames in stock and he was dismayed at the financial writedown involved with replacing the Raven/Tour with the Nomad-X. Maybe he didn't like confronting the fact that he should have done something like the Nomad-X to being with instead of the Raven/Tour. Maybe there were other issues at play. The name itself was bad marketing (Nomad-X sounds like a Nomad that has been crossed out as no good) but the real problem was in the Nomad brochure, which was written in such a way as to make the Nomad-X sound like a poor relation of the Nomad and a niche product, when in fact the Nomad is the true niche product and probably the majority of Nomad customers should actually be buying something like the Nomad-X. Because of poor marketing, the Nomad-X sold poorly and was discontinued. The designer blamed poor market research. He should have blamed himself and whoever else was involved marketing the Nomad-X.
When people ask me for recommendations, I am unequivocal about recommending the Nomad for those who need heavy load-carrying capacity. But for those for whom the Nomad would be overbuilt, I have to grit my teeth at recommending the Raven, because I know these people will have problems in dusty environments with that exposed shifter cable. I would really like to be able to recommend something like the discontinued Nomad-X.
There is also a step-through version of the Raven/Tour, but this should be broken out into a completely separate product line, since the frame is so completely different.
The Thorn designer has now combined all the Thorn bicycles into a single brochure and made ordering more of a mess than ever, IMO. There is no reason to combine derailleur and Rohloff bicycles. You make that decision up front, long before you read the product brochures. The Mercury line can also be separated out, since that product is so different from the Nomad/Raven. Then combine the Nomad and Raven lines, resurrecting the Nomad-X but giving it a proper name this time around. For example, the 3 models in this combined 26" model line might be called Nomad-Expedition (current Nomad), Nomad-Standard (Nomad-X) and Nomad-Step-Through (Raven step-through). The Nomad-Standard and Nomad-Step-Through would be offered in marketable colors, and that hideous bright yellow would be confined to the Nomad-Expedition. Normally, a Nomad-Expedition would be ordered with heavy rims and fork, etc while the Nomad-Standard would take lighter rims and maybe a lighter fork option like that on the Raven, though not necessarily. The decision between Nomad-Expedition and Nomad-Standard would thus boil down to maximum load to be carried. If seldom or never carrying more than 35kg, the Nomad-Standard would be the better choice because it will ride more smoothly when lightly loaded. The Nomad-Step-Through would have the same caveats as the current Raven Step-through (only if you absolutely need step-through, since this is an inherently weaker frame design).
As I see it, anyone buying a Raven or Tour is buying a second-rate product compared to the discontinued Nomad-X, because they are getting an internal rather EX hub. And there is no way to fix this problem down the road. The only advantage of the internal hub is a slight savings in money and weight. In the long run, the money savings will be forgotten ("quality is remember long after price is forgotten"--the Rolls-Royce quote), while the disadvantages of the internal hub will loom larger and larger as the customer encounters situations where the exposed shifter cable poses a problem. The slight weight savings is of no significance for touring bicycles.
When submitting a single Rohloff touring bike for reviews, it would be normal to submit only a Nomad-Standard (=Nomad-X) with medium-weight rims, so as to avoid a review damning Nomads as overbuilt. If the reviewer is willing to accept multiple test bicycles, then submit all three models (Nomad-Expedition, Nomad-Standard, Nomad-Step-Through).
Finally, Thorn should offer a discount on buying a new frame, for customers of either the Nomad-Expedition or Nomad-Standard models who later decide they selected the wrong frame initially and want to switch to the other. Probably very few people would take advantage of this offer, but it would reduce the fear of making the wrong decision initially. If the Nomad-Standard is identical to the Nomad-Expedition, other than slightly narrower tubes (this was the case with the Nomad-X), then the change would be easy to make.