I had an experience with this a few years back. The first bike I bought when I started back into cycling since leaving school way too many years ago was a hybrid from a well known brand that shall remain nameless (except to say it was not Thorn). I slowly started riding more and more and became hooked. After ~ 22,000 km the aluminium frame cracked around the bottom bracket and I was devastated. As it happened I did have the original receipt, the frame had a lifetime warrantee so I took the broken frame back to the original shop. The shop was pessimistic about my chances of satisfaction, largely because bike styles had moved on in the 7 years since I bought my old steed. However we tried and I also commenced researching what other bikes were out there to see what replacement I could get.
After a several months and a number of phone calls, in various “tones”, to the manufacturer’s local rep, the original manufacturer eventually provided a replacement frame. However it was from the current model. Almost none of the parts of my old bike would fit. The old canti brakes wouldn’t fit so I would need V-brakes instead, threadless headsets had come in so the old forks wouldn’t fit and the list went on. I think I could keep the pedals. The local rep said that was the best that they would do and I was lucky to even get that since the bike was so old. We weren’t getting on real well at that stage.
I asked the shop how much it would cost to get a bike going for me using the new frame and as many of the old parts that would fit. The price came out as ~$1,000.
I wrote a letter to original manufacturer that included the following paraphrased line of argument.
“I had bought a bike with a lifetime warrantee on the frame and now the frame had cracked. They (the original manufacturer) had tired and failed to provide a replacement frame. Because of their failure to provide a replacement frame it was now going to cost me $1,000 to be in the same position I would be if they had provide a replacement frame. See attached quote. Please send me $1,000.”
For effect I also quoted relevant sections of the Trade Practices Act, our local legislation that covers companies selling to the public. It basically says that if you sell something to the public and make a claim about your product then you have to follow through.
I faxed the letter off one night and by 10am the next day had a phone call from their head office saying that they would give me a brand new current model bike as a replacement and asking nicely which of their local dealers would be the most convenient for me to pick up the new bike. They also said this incident would change their warrantee claims policy. A few days later I picked up the new bike.
In the mean time my research concluded that a Thorn Raven Tour was the bike for me and I was by that time a proud new owner of said Thorn bicycle. I ended up selling the replacement hybrid to a friend as I am a one bike man. My new Thorn has now done almost 25,000 km and still rides like new only quieter
Peter