Howdy all,
Bit miffed to see the original post about the 717 cracking. I for one rejoiced and celebrated when that rim was released. It's vastly different from the old 517 in that it has what Mavic call "H2 Technology": Hammer Hardening. This is where they 'hammer' the the heck out of the rim around the spoke holes before installing the eyelets to make the metal stronger and less prone to cracking.
Why did I rejoice? Well, a highly strung wheel (i.e. with the spokes at higher tensions) is a stronger and longer lastly wheel. The 517s couldn't be built that tight without cracks appearing in not too much time.
And as for the 717s? I love building wheels with those rims. I've got several myself and you can take the spoke tension to a lovely and tight 1100N and they roll true and straight with no broken spokes forever and ever and ever.
EX721: These are my rims of choice for touring as you can put wider tyres on them than on 717s. I've used loads over the years and they've all died from being worn out (the braking surfaces aren't that keen on the constant stop-start of commuting in all weathers). I now use a disc brake on the back of my Raven Nomad. I've used Sapim Race double butted spokes and have 'abused' the wheel quite a lot with no cracks, broken spokes or out-of-trueness. As for tyre pressure, I've a Schwalbe Marathon 2.0 on the rear and have run it at 80psi for over a year with no problems.
A note on spokes: in my youth I was instructed that plain guage spokes were stronger so when I first built up a Rohloff hub to go on my mountain bike I used Sapim Leader, non-butted spokes. I had two spokes break inside a year. Then I learnt the truth about spokes: wheels built with double-butted spokes are stronger and last longer. When the rim wore out I rebuilt it with double-butted spokes and it's been beautifully wonderful since. 'Course, now I've said that I'll probably start snapping spokes all over the place. I've recycled the 721 that wore out onto a disc brake wheel and have given it some punishment. It doesn't seem phased that it was previously built on a Rohloff and so had the spokes arriving at it at a very different angle.
A note on messing around with the eyelets on your 717s: stuff that! No offence to Andy and to wheels that have had it done and survived, but those rims are precision made and I wouldn't want to mess around with what those clever Frenchies have done. Wheel building's all about using decent spokes and nipples and getting the correct tension (i.e. as high as the weakest link can take). I've found that Sapim's brass nipples have enough of a rounded profile around the head for large flange Rohloffs not to be a problem.
Congratulations of you're still reading and I hope some of this is of help to someone. :-)