I really do both empathise and sympathise with Wardio, but feel that at the end of the day he's just been
very unlucky. Shit happens, and it happened to him. It could equally have happened to me, and if it did, I'd have been every bit as disappointed and vexed as he is. However ...
I speak as someone who after two years of procrastination finally coughed up £1500 for a bicycle in July, to whit a Sherpa with which I was and remain delighted. No sooner had I done that than the lady wife decided that she wanted one too, and hers was apparently being built at the same time that Wardio's should have been.
I also speak as somebody who's spent the last 31 years running various small businesses of my own, the current one being a million miles away from bicycle manufacture but more dependent upon exemplary customer service. And there's the rub, as they say.
In my opinion, based only on the purchase of £3000 worth of Thorn bikes within the last four months, the product is excellent and the price is right. What is not right is the customer service. When it works it's very good indeed: in particular, we found it easy to trust Lisa Parsons to get the size
exactly right for both bikes, even given measurements taken from bikes which were the wrong sizes for both of us, and she sorted out a problem with the lady wife's lighting most obligingly.
Having said that though, I also at one point had a conversation with Robin Thorn along the lines of how many bloody hoops do I have to jump through to spend another £1500 with your firm? Why does nobody have the courtesy to answer my emails or return my calls? My point is that although the CS is very good when it works, whether it works or not seems to depend upon the day of the week, time of day, phase of the moon, time of high tide at Bristol and for all I know whether or not there's a "r" in the month. And when it
doesn't work, it's really very annoying - particularly in view of this blurb on the
home contact page of the Thorn website ...
Let us pay the phone bill!
If you want to know more about one of our products let us make the call - If you're in the UK, USA, Canada, Europe, Japan, Australia, Hong Kong, Singapore, Malaysia or Norway just click the link below and email us your land line number and preferred time of call and we will do our best to phone you at that time, as long as it is during our normal working hours. We are also proud of our speedy service in answering your questions by email. thorn@sjscycles.com
I can perfectly understand Robin's difficulty in balancing staffing levels against profit and similar problems which beset any small business, and far be it from me to suggest how any of those difficulties might be ameliorated, but I have one suggestion to make - rewrite that text so that it honestly reflects the true picture. If it said something along the lines of "we're a small firm with not a huge amount of staff so it may sometimes take a while for us to get back to you, but we really do care about your enquiry and we'll return your call or reply to your email just as soon as we can", punters would be less inclined to get so miffed when the CS is having an off day.
The advantage would be that the reality would not then be so glaringly at odds with the premise.