That bike isn't new, it's used. I've never heard of Montserrat bikes but this bike seems to be kitted up with a mix of good components (Rohloff, Magura brakes, a good rack, etc), fashionable but doubtful components (Mavic rims on a touring bike? -- not on mine, thanks!), high-maintenance parts (Suntour suspension fork -- there's a reason Andy Blance doesn't fit suspension forks on by far the largest part of the Thorn range!), and some rubbish. On the whole, even if low-mileage and very well maintained, it is actually an expensive used bike when you consider that in the sales you can buy brand new, famous, known quality makes of Rohloff-equipped touring bikes from 1500 Euro upwards, in sterling not so far off this second-hand bike's price, as Dan has already pointed out.
With reference to the internally switched Rohloff gearbox, that is usually a sign on a German bike that it was built down to a price, or it was built by road bike people who don't know better than to try saving a few grammes but would still like a piece of the touring action; in short, likely to be a "profile" bike (a touring-shaped object, not a real touring bike). The better ones come with the EXT click box. The mix of the rest of the components supports either of these categories.
A few years ago I considered buying one of these types of bikes to strip and put the components on a custom frame, but on more careful investigation it turned out not to be a huge saving after all; you could get better components and assemblies for very little more in total, and if you bought a really good complete bike in the sales (as I did after failing to find a custom builder who could build the frame I wanted), you'd actually be ahead in the longer term because you wouldn't be spending money and time every six months replacing inadequate components.
