It is unusually wide. On mine I set the pads as low as possible.
My reasoning being that should the brake track wear smooth or lose the hardened surface I could raise the pads and get some more wear out of the untouched part of the rim. Haven't needed to yet though as they are practically bullet proof.
So far these with V brakes have been the best, most consistent, least fade prone on big hills and by far the lowest maintenance brake system I've tried.
Happy days
Ian