Okay...Thanks to everyone for such helpful and varied advice!
I am now the proud owner of the Thomson Elite layback seatpost! Trivia alert: Who knew it came in its own tasteful posing pouch - see attached jpg? Plus to fit it properly, I also got a torque wrench and a set of hexagonal bits (why are hex bits so hard to find compared to allen keys??).
Thanks also to Thorn Cycles who immediately sent me a free replacement Thorn seatpost.
Martin