I don't class myself as an expert wheel builder, I've built a grand total of five, two of which are Rohloff.
It's a symmetrical build, so assuming all spokes are the same length and that you're using Rohloff spokes, here's what I'd do:
Have a cup or tea
Slacken all spokes til one thread is showing
Give all the spokes a squeeze so they're seated OK
Double check the lacing pattern
Have wheel nuts on all the time the wheel is in the stand, fairly tight
Measure it at this point (67.5mm less half the width of the rim) it'll be baggy, but it ought to already be symmetrical. If the spoke length is correct, it should hold it's shape at this point. If not give every nipple a full turn.
IF NOT SYMETRICAL NOW
Triple check the lacing pattern
Don't trust that the stand is symmetrical - take a measurement on one side of the rim, turn the wheel around measure from the same side of the stand. If in doubt, stick the wheel in the bike.
Keep doing this till the baggy wheel is symmetrical
ONLY WHEN IT IS
Start tensioning one turn at a time in full rotations of the wheel.
Don't bother checking anything again till it's feeling pretty tight
I've never measured if a rim is central over the hub, it's a given. When I've done the above, there's very little final tensioning and adjustment to do at the end.
Before you're done, proper stress relieve them, several different ways and plenty on youtube demos, failing to do this properly is IMO the biggest cause of wheel failure.
EDIT - it might just be the photos, but in the third one it looks like the lug on the plate is sat on the leg of the stand. If the axle isn't sat square in the stand, the wheel is never going to be true.
EDIT EDIT - Not what you asked, but I'd be doing two things differently, I'd be adding flange support rings and while I was waiting for those I'd polish the hub, it isn't anodised so half an hour's effort with a proper polish will have it looking like new. And it's a lot easier to do it out of the wheel.