But the push to use reach as a universal size indicator has some merit: take a look at a Thorn Sherpa 565L. You won't find anything that measures 565 on the bike - it's a virtual measurement.
Andy Blance has thought the fit through. The S or short top tube bikes are for drops, and the L or long top tube bikes are for straight bars, assuming sporting postures. But if the rider wants a more relaxed posture, the short frame with straight bars would be more suitable. So reach as a universal measure of fit would be confused by the posture and components desired, same as every other rule of thumb.
Most folk, I think, would be better off doing careful measurements, geting an intimate friend to check them, and letting Thorn worry about a precise fit to their desired posture and handlebar choice, which are clearly the controlling elements of fitting a Thorn bike.