Pete,
While I have no direct experience with this product, it appears nearly identical to a product that was available here in the States in the mid-late-1980s, and I did have experience installing that one on several friends' bikes.
It was a slotted tube much like the one shown, and it required super-gluing the overlapping ends together. The one you reference may attach differently, but the installed product looked the same. They came in the neon colors popular at the time, and it seemed all the ones sold as shop remainders were neon pink. Of course! For some reason, they seemed to end up on BMX bikes.
Here is what I recall about it:
1) It did a stellar job protecting the leading chain from dust, dirt, mud and water thrown up by the front wheel.
2) It did an equally wonderful job catching and holding rainwater when a bicycle was left parked outside on a rainy day, pretty much offsetting the benefits above. The lower run of chain sat in water all day, but most of it spun out on the first use, which also meant a lot of oily water was drained off as well.
3) It made wheel removal problematic in the extreme (glued joint; this one might be better).
4) With continued use in muddy conditions, an astonishing amount of dirty, muddy slop ended up cradled inside the protector with the chain,
5) The material eventually dried out and developed stress fractures at the ribs, such that it broke into several segments. Once it was no longer in a single piece, it got ejected in the run around the sprocket.
6) While they lasted, the earlier iterations I'm experienced with worked best at protecting clothing from oil stains.
7) The most successful installations were on a tandem timing chain and on the front-crossover drive on a recumbent with compound gearing, where the chain was elevated far above the road surface and wasn't exposed to much grit and dirt. In both cases, the primary purpose was to prevent getting oil stains on clothing.
Pete, I'm sorry my recollection is so negative, but keep in mind it is based on earlier examples that appeared identical but may not be comparable. Still, the design is similar enough for me to think it might trap about as much debris in with the chain as it deflected, as did the older version. I love the design and appearance, and it would be wonderful if it works to full potential.
Best,
Dan.